The Independent Chinese Creative Agency
with a special focus on
beauty, fashion, watch & jewelry industry

Our mission is to build a creative network that connected the East and West.
Like the ancient trade routes, we want to create a digital “silk road”
to help international brands succeed in China.

Our work

A SIGHT OF FENDI

We developed the creative concept “A Sight of FENDI”
for the FENDI TIMEPIECES product,
and produced a video to communicate the brand’s
image & fashion attitude to its young generation TA.

Our work

YSL BEAUTY HOTEL

After a big hit in Paris, a modern & romantic city, YSL beauty hotel would launch in Korea in Aug. 2018. As a trendy luxury brand, YSL beauty crossover with Lotte DFS, landed this fantastic pop-up store in Seoul, which is a really exciting experience for young people.

Our work

LANCOME SMART COUNTER
NEW RETAILER STORE

The shopping behavior of Chinese young consumers has changed. These youth are more passion-oriented and enjoy experiences of self-discovery. However, the BA sometimes may not be providing enough help when consumers are shopping offline.

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